In its latest campaign, Dove has launched the short film, Dove: Patches, on YouTube – to explore how self-esteem affects women’s lives.

Watch the video on Beauty Packaging’s Facebook page.

This is the latest effort by the brand to get closer to its goal of reaching 15 million young lives with self-esteem programming by the end of 2015 – and the brand has reached over 12 million to date.

The new short film documents an experiment – women were asked to wear a custom “patch” for two weeks, which would help them feel more beautiful.

All the women agreed that wearing the “beauty patch” helped to improve their self-esteem and to change their personal lives in ways that they had not imagined. At the end of the experiment, however, it is revealed that the “beauty patch” contained nothing and that the power of believing in their own beauty influenced feeling beautiful.

Dr. Kearney-Cooke, who conducted the experiment, said:

“When a woman feels beautiful, she radiates happiness and confidence, which inspires her life in a significant way. These women, like so many others, struggle to recognize their own beauty and it severely affects their daily lives. This ground-breaking experiment was designed to illustrate that beauty is a state of mind and that the power to feel beautiful comes from within.”

Jennifer Bremner, Brand Building Director, Skin Cleansing, added:

“We have heard from thousands of women how their complicated relationship with beauty affects their overall confidence and happiness. By illustrating through the Dove: Patches film that a positive state of mind and openness can help them feel more beautiful, we hope to inspire all women and help change the way they see themselves.”

Photo: Dove/Dr. Kearney-Cooke